Theoretical concept


this artwork shall be a projection of one’s feelings


Have you ever hugged someone? Of course you did. The question to ask should be “WHY?” Protection? Love? Were you missing that person? Were you feeling happy? Did you both win something? Did your soccer team score? (…)
A human hug always has some kind of feeling behind it. And those feelings are, in fact, what makes us humans.

Hug Me aims to be an interactive installation that conceptualizes those feelings into audiovisual content. The installation consists on a mannequin with sensors that detects when a participant hugs it. According to the strength, time and arms position, the computer tries to understand the feeling behind that hug and the walls around the participant and the mannequin show audiovisual content of that feeling.


So, if art is in fact, as Tolstoy said, “to hand on to others some feeling” [01], Hug Me is, above all, an interactive digital media artwork. Based on A.F. Marcos et al. “art objects [are] simple symbolic objects that aim at stimulating emotions. They are created to reach us through our senses (visual, auditory, tactile, or other). […] Digital art objects differ from conventional art pieces by the use of computers and computer-based artifacts […] which opens unlimited possibilities in interaction, virtualization and manipulation of information” [02].


So, by all means, Hug Me aims to stimulate emotions in participants. The emotions they’re already feeling, in fact, as they shall pass them in the way they’re hugging the mannequin. So, at the end of it, this artwork shall be a projection of one’s feelings.




[01] Leo Tolstoy (1896), “What is Art?”, in, (access in 2011-10-24);
[02] Marcos, Adérito Fernandes; Branco, Pedro Sérgio and Zagalo, Nelson Troca (2009), “The Creation Process in Digital Art”, in “Handbook of Multimedia for Digital Entertainment and Arts”, edited by Borko Furht, Springer Science+Business Media;